Ynvisible Teams Up with L’Oreal to Help Consumers Pick the Right Perfume

Ynvisible and L’Oreal Luxe Division in Portugal have developed interactive perfume selection advisors. These are in use in select major perfume shops in Portugal. The innovative point-of-sale display uses a combination of effective printing and electronics solutions to direct the customer to the right choice of perfume, following a short quiz to identify the shopper’s preferences. This is the first interactive display developed by Ynvisible to be commercially used in the retail environment.

“Ynvisible provides brand owners and retailers with printed interactive solutions that help improve consumers’ shopping experiences,” said Ynvisible CEO Inês Henriques. “By combining print and electronics, we are able to cost-effectively bring functionalities consumers enjoy in on-line shopping also to the physical stores.”

“Purchasing fragrances is an experience that involves multiple senses and is linked to personal lifestyle,” said Nuno Paiva Brandão, general manager of L’Óreal Luxe Portugal. “With the wide range of options available, making a selection can be a challenge, especially if you are purchasing a perfume as a gift. Ynvisible’s solution is an original and amusing experience that leads to the ideal choice.”

Ynvisible initially targets its solutions primarily for use by leading innovative marketers starting in select European and South American markets. The combined marketing media spend of the top 10 advertisers in Ynvisible’s primary target markets was a combined $15.3 billion in 2010. Ynvisible aims to take advantage of the strong on-going shift in advertising spending toward more interactive solutions and new forms of consumer engaging marketing communication.