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Recorded sales across its product line at drupa 2016, including new Xerox Trivor 2400, Xerox Brenva HD production presses.
June 20, 2016
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Delivering on its promise to make production inkjet presses more accessible and affordable for print services providers, Xerox said it recorded strong sales across its production product line at drupa 2016, including the new continuous feed Xerox Trivor 2400 Inkjet Press and cut-sheet Xerox Brenva HD Production Inkjet Press. Both platforms were introduced at the massive printing industry event in Düsseldorf, Germany, May 31 to June 10, attracting more than 260,000 visitors. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalized packaging and customized catalog production. “Our aim was to disrupt inkjet and we saw the results firsthand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” said Robert Stabler, SVP and GM, Global Graphic Communications Business Group, Xerox. “We fully expect many more print service providers to quickly follow the early adopters of DocOne, Hume Media Inc. and others. At drupa, we generated thousands of leads across our production portfolio.” The Trivor 2400 allows print shops to move into catalogs, magazines and color books, giving customers more flexibility. Sales highlights include: • DocOne of France purchased two Trivor 2400 Inkjet Presses and one Rialto 900 Inkjet Press and plans to use them to aggregate up to 250 million mail pieces, for nearly one billion digitally printed pages a year. • First Move Direct Marketing, purchased the first Trivor 2400 in the UK. • Galahad Management Services, purchased the first Trivor 2400 in The Netherlands. • INFOX GmbH & Co. of Germany, purchased a Trivor 2400 to capture a new market opportunity in newspapers. • A print provider in France purchased a Trivor 2400 to grow its transaction and direct mail business. Brenva HD opens up new possibilities for inkjet entry into the transactional, direct mail and book markets by combining the cost effectiveness of inkjet with the flexibilities of a cut-sheet platform. Sales highlights include: • Hume Media Inc., one of Canada’s largest full-service digital and print media companies, claimed the first Brenva HD. • A print provider in Germany has also signed an order for a Brenva HD. A print provider in Germany and Graphicscalve in Italy both purchased Xerox Impika Evolution continuous feed inkjet presses England’s DCL Print bought its second Xerox Rialto 900 Inkjet Press and bought the prototype of Xerox’s new Direct to Object Inkjet Printer off the show floor at drupa, Xerox iGen 5 presses were sold to multiple print providers in Germany, the UK, Italy, Finland, Switzerland, United Arab Emirates, Nicaragua, Turkey and South Africa, with multiple orders pending in other geographies. Meanwhile, more than 100 Versant digital presses were sold. There was an announcement of a partnership with KBA-Sheetfed Solutions on a B1 digital inkjet folding carton press – the KBA VariJET 106 Powered by Xerox. Xerox High Fusion Ink, a new ink that enables inkjet printing on traditional offset coated stocks eliminating the need for pre or post paper treatment, was highlighted, as was the Xerox Direct to Object Inkjet Printer, which allows inkjet printing on 3D objects as small as bottle caps and as large as football helmets and shoes.
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