Valgroup Installs First HP Indigo 200K in South America

Valgroup announced the installation of the HP Indigo 200K, marking the 400th HP Indigo digital press for flexible packaging to be installed worldwide, and the first in South America.

The installation of the 400th digital p[ress is a significant milestone for HP’s flexible packaging offering, solidifying its position as the industry leader of choice for analog converters looking to expand their digital offerings.

The flexible packaging market is evolving, and converters are realizing the ability of digital print to tap CPG’s evolving needs. By installing the HP Indigo 200K, Valgroup recognizes HP Indigo as a proven technology for sustainable, food packaging-safe, digitally printed flexible packaging.

Acquiring the HP Indigo 200K has catalyzed innovation for the business, leading to the inauguration of a new digital vertical enabling Valgroup to scale the offering across other areas of the business and increase services to its customers at speed.

Now, as the only converter equipped with the technology in the South American region, Valgroup can diversify into new areas such as labels and shrink sleeves. Designed to integrate seamlessly into lamination and pouch-making equipment, the HP Indigo 200K will streamline Valgroup’s production, increase efficiency and expand its flexible packaging portfolio.

“At Valgroup we always install the best machines for our business” said Marcus Vinicius, business manager, Valgroup. “One of our main drivers to collaborate with HP and install the HP Indigo 200K was the need to respond to evolving market demands for flexible packaging. Installing the new digital press means we are empowered to enter new markets and offer superior print quality that meets the needs of our customers, and, at the same time, gain expertise in digital print that will set us apart from our competitors.”

“At HP Indigo, we have always been at the forefront of innovation, developing solutions that address the dynamic needs of the printing industry,” added Noam Zilbersh-tain, VP and GM, HP Indigo. “The installation of our 400th flexible packaging press globally represents a historic achievement and reinforces our position as the pioneer and the only proven solution in digital flexible packaging.”