TOPPAN Digital Brings Smart Packaging Solutions to AIPIA World Congress

TOPPAN Digital Inc., a TOPPAN Group company and wholly owned subsidiary of TOPPAN Holdings Inc., will participate in the AIPIA World Congress, the global forum covering the entire spectrum of active and intelligent packaging, which will be held on Nov. 14-15, 2023 in Amsterdam, the Netherlands.

The AIPIA World Congress is annual event organized by the Active and Intelligent Packaging Industry Association (AIPIA), in conjunction with its partners Packaging Europe.

At the AIPIA World Congress in 2019 and 2020, then participating as a division of TOPPAN Inc., TOPPAN Digital presented its proposals for smart packaging solutions to the global market by showcasing offerings such as high-security NFC tags and an ID authentication platform.

This year, TOPPAN Digital will display samples of packages and containers with integrated NFC tags, and a representative of the company will speak on the Smart Insights Stage, presenting examples of how to make packaging smart and proposals for how smart packaging can enable brands to generate customer touchpoints, visualize the supply chain, and provide optimal customer experiences.

At the AIPIA World Congress, TOPPAN Digital will focus on consumer engagement services, prevention of grey market diversion, and authenticity verification enabled by the integration of product packages and NFC tags. Solutions on show include the following.

● CorkTag, which detects fraudulent opening or refilling of wine bottles, and Cachet-Tag, which makes data unreadable because the NFC tag breaks when it is removed.
● Folding cartons with integrated NFC tags and direct-to-consumer (D2C) solutions that lead consumers to brands’ websites when they scan an NFC tag.
● Object ID management using an authentication platform

TOPPAN Digital’s booth will run demonstrations of an ID authentication platform. The solution involves assigning unique IDs to individual products to enable the status of each one to be managed and tracked on the platform.

When users scan tags, the location and time of the scan can be checked on the platform to facilitate detection of grey market diversion, management of individual items, enhanced marketing strategies, and brand protection.

● New products including eco-friendly tags with paper substrates and an NFC tag that detects liquid volume – TOPPAN Digital has addressed demand for more eco-friendly, plastic-free products by developing a tag in which the polyethylene terephthalate (PET) substrate material has been replaced by paper without sacrificing communication performance.

In addition,TOPPAN Digital has developed an NFC tag for contactless detection of the volume of liquid inside a container. It not only allows users to check how much of a product remains, but also provides brands with data on how much of the product has been used, so that marketing strategies can be tailored accordingly.