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Agreements include orders for demonstration systems featuring Thinfilm’s NFC OpenSense product.
June 3, 2015
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Thin Film Electronics ASA (Thinfilm) announced it has signed additional agreements with leading companies in the spirits, tobacco, and fast moving consumer goods (FMCG) industries. These agreements include orders for demonstration systems featuring Thinfilm’s NFC OpenSense product. “Thinfilm’s technology has the potential to fundamentally change the way consumers, products and brand owners all interact,” said Davor Sutija, CEO for Thinfilm. “These agreements show recognition of that vision, and we’re excited to partner with global leaders in our efforts to bridge the physical and digital worlds and make everyday items smart.” NFC OpenSense tags are thin, flexible tags that can detect a product’s sealed and open states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device. The tags contain unique identifiers that make it possible for companies to track products to the individual-item level. In addition, the tags remain active even after a product’s factory seal has been broken – empowering brands to extend the dialogue and strengthen relationships with consumers. In addition to the NFC OpenSense agreements, Thinfilm has achieved a number of key milestones so far in 2015: • Thinfilm launched NFC OpenSense and unveiled the Johnnie Walker Blue Label “smart bottle” with Diageo just prior to Mobile World Congress 2015 (which generated media coverage from 110 unique global outlets, including USA Today, The Daily Mail, Forbes, NBCNews.com, VentureBeat, CNET and CNBC’s “Closing Bell”) • The World Customs Organization (WCO) approved NFC OpenSense a solution on its global anti-counterfeiting platform (the only NFC-based offering available to WCO clients) • Thinfilm received an Innovation Award from FlexTech Alliance, an IMPACT Award from ECN, and a Best New Product nomination from RFID Journal On July 15-17, Thinfilm will showcase NFC OpenSense at Mobile World Congress Shanghai 2015 as an exhibitor inside the “GSMA Innovation City” area. Kai Leppänen, Thinfilm’s COO, will also present during the event’s IoT Summit session on the role that OpenSense and printed electronics can play in powering the Internet of Everything and creating a truly connected world.
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