Thinfilm Launches Demo Game Powered by Printed Memories

Thin Film Electronics ASA will demonstrate the OBA reference game at the Engage expo in New York Feb. 15, 2011. Thinfilm’s interactive memory technology enables innovative toys and games.

“Thinfilm Memory makes it possible to monetize online experiences in playground-ready interactive games,” said Davor Sutija, Thinfilm CEO, and explained that the low cost printed memory allows saving of status, scores, and avatar personalities.

In the OBA reference game, you evolve the Oba inhabitants and mature their capabilities and powers through the game levels. The goal is to save the dying Oba Solar Systems.

Cards with Thinfilm Memory store your game status. The OBA game includes a hand-held game console that accesses the Thinfilm Memory cards and plays the game.

“Our technology bridges the gap,” continued Sutija. “As children move from classic toys and collectable card games to electronic and online platforms at younger ages, there is a need to join these two worlds to help children continue to enjoy playground-ready toys and games.

“OBA is a demo game that demonstrates the easy use of Thinfilm memories,” said Sutija, and mentioned that many types of games can be made interactive with Thinfilm Memory, including all types of building games, fantasy character role playing, transactional games such as food markets, shopping sprees, and clothing assembly games.

“By adding an electronic component to a collectible set of icons, figures, or cards, the possibility to maintain the child’s interest grows, and the opportunity to extend the game to new worlds and new characters becomes natural. The game becomes a stepping-stone to the more abstract world of online games,” said Sutija.