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New 100% spring water is packaged in a paper-based bottle.
September 2, 2015
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
JUST Water, a new 100% spring water from JUST, has launched in Tetra Pak’s Tetra Top paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource. JUST selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. The carton has post-recyclable use as paper products and green building materials. JUST Water will begin its national rollout next month with Whole Foods Market and OTG, the leading airport restaurant and retail management company.
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