Team Velocity Boosts Automotive Marketing With New Xerox iGen 150 Presses

Team Velocity Marketing, Herndon, VA, a full-service marketing company focused on the automotive industry, has acquired two Xerox iGen 150 presses to meet growing demand from its clients. The new presses replace two of their existing Xerox iGen4  presses, giving the company four Xerox digital presses to tackle print volumes that have grown to four million pages per month.

Team Velocity uses the presses to produce data-driven targeted mail as part of multi-media campaigns orchestrated with personalized software from XMPie, a Xerox company, to gain and retain automotive sales and service customers.

The iGen 150 prints at speeds as fast as 150 pages per minute and provides enhanced image quality with 2400 x 2400 dpi print resolution, multiple line screens for improved detail and matte dry ink for improved quality. The new presses also print on larger sheet sizes, extending highly productive multi-up printing capabilities.