Flexible Electronics News

Syscan ID Expands Into the UK Market

Partnership agreement reached with Animalcare Group plc to distribute EID wand reader

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Syscan ID Inc., a leading producer of RFID readers used in animal identification and livestock tracking management, announced its expansion into the UK market. The company announced it has reached a channel distribution agreement with Animalcare Group’s Livestock division, which include the well established Ritchey and Fearing brands.

Under the agreement, Animalcare Group plc has acquired the rights to distribute the LiveTrack EID reader in the United Kingdom and the Republic of Ireland, through its broad network of retailers and partners.

“Syscan ID’s entry into the UK market signals an important step in our development as we strive to grow our business and capitalize on the growth opportunities in the animal identification industry. Animalcare Group’s strong distribution network and reputation for great service provides us the market penetration needed to unfold our sales potential,” said Mark Haugwitz, managing director of Syscan ID.

Paul Hunter, product development manager for Animalcare Group commented, “We are excited to work with Syscan ID to offer a market leading product that has a proven track record of superior quality and a strong base of satisfied customers. We are confident this agreement will help us capture the momentum of the livestock sector and offer a product that will benefit all the stakeholders in meeting EU regulations on traceability.”

The LiveTrack reader is the most advanced and affordable ISO livestock wand reader used across the globe. With hand held operation and a memory of over 10,000 RFID tags, it improves performance while processing livestock directly in the field. Conceived with the help of cattlemen and other livestock professionals, the LiveTrack reader is robust and easy to use, making it an ideal solution for producers, transporters, feedlots, auction houses, sales yards and veterinarians.

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