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New large format Rapida 57-inch is estimated to increase capacity by 40%.
April 2, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
What is one of the biggest challenges for printers in today’s market? It is the effort to try to entice talented enthusiastic and energetic millennials to see potential careers in the graphic arts industry and join their ranks. One of the most successful printers in this endeavor is Superior Lithographics, a thriving Los Angeles-based packaging printer, which the Printing Industries Association of Southern California says has the youngest employee base of their 900 members companies. “We’ve been able to attract and maintain younger employees for a number of reasons,” says Jeff Ku, VP of operations for Superior. “Our company is very open to change. Unlike many other firms, we pride ourselves on empowering our employees to speak up and make suggestions that we listen to and enact upon. We have a very open environment that fosters people to take pride of ownership in what they are producing. Our employees are very attracted to seeing well-known packaging for big brands in a variety of Fortune 500 firms being produced at our facility and then seeing that package being sold on store shelves. We actively promote from within and our employees see a career ladder. Our jobs are always new and exciting and our employees respond positively to all of the new technology that we invest in.” One of the latest and fastest presses on the market will soon take center stage at Superior’s 80,000 square foot facility. In early summer, the 115-employee firm will be showcasing its new Koenig & Bauer Rapida 145 57-inch seven-color press. “Our new Rapida 145 will be the main attraction at our facility,” said Ku. “Customers will be able to see their jobs being printed on the spot on this very impressive press. Rather than hide our production, we’re selling our culture and our diligence to premium printing.” Founded in 1987, Superior Lithographics is located in an industrial center outside of Los Angeles in an 80,000 square foot facility with 115 employees. The firm specializes in large format printing of litho sheets and top sheets for the corrugated box industry as well as printing and converting folding cartons.
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