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Sun Chemical translated most viewed pages, tailored the experience for most relevant products and services.
July 29, 2015
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Sun Chemical has improved its recently launched customer-focused global website at http://es.sunchemical.com by adding Spanish language pages. Now customers that speak Spanish have native language pages to better meet their needs. Based on analytics of website visitors with browser settings in Spanish, Sun Chemical translated most viewed pages on the website and tailored the experience for products and services that are most relevant to its Spanish speaking customers. “By translating pages into Spanish, we’re making it a place where customers can feel more welcome and learn more about the wide variety of solutions that Sun Chemical offers,” said Felipe Mellado, chief marketing officer, Sun Chemical. “It needed to be a place where they can find what they are looking for and discover innovations that will help their businesses in the future no matter where in the world they are located.”
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