SML Announces Plans for NRF 2025

SML will be exhibiting at NRF 2025, the largest annual retail conference, alongside more than 1,000 exhibitors, from Jan. 12-14, 2025. Hosted at the Javits Center in New York City, nearly 40,000 attendees will have the opportunity to hear from 170 speakers during the conference, with some of the retail industry’s pre-eminent thought leaders in attendance.

With the full spectrum of SML’s Clarity enterprise solutions range on display at NRF 2025, visitors will receive live demonstrations of Clarity Store, Clarity Experience and Clarity Supply Chain at booth 5257, detailing the transformational value of item-level RFID within every element of a retailer’s entire operation.

SML’s entire award-winning Clarity ecosystem is powered by best-in-class solutions from strategy partners Microsoft, Zebra, Clustag by Rielec and Elo. Visitors in New York can also receive live demonstrations of SML RFID’s wider in-store Clarity applications, including RFID-enabled fitting room, self-checkout and assistant POS.

Featuring solution partner, Clustag by Rielec, on the booth, SML’s Clarity Supply Chain section includes demonstrations of Clustag by Rielec’s patented RFID MOT Station and Audit Machine. Designed to provide excellent reliability and flow data, these technologies enable automated, high-quality inventory accuracy within a retailer’s supply chain.

In addition to its wide range of Clarity features on display, SML will also host an Advanced Technology Studio on its booth, demonstrating the very latest in RFID technology – including an RFID Robot and RFID ceiling reader solutions.