Flexible Electronics News

SMARTRAC to Sponsor and Present at NFC Bootcamp Training Series

OTA training brings expertise of global leader to its NFC training series

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

SMARTRAC N.V. announced an agreement with OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training, with SMARTRAC to be a global sponsor of their NFC Bootcamp Training Series. In addition, SMARTRAC leaders will be featured speakers at these seminars.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. It also includes how to develop an NFC application and how to deliver an NFC campaign. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

“SMARTRAC brings a unique perspective to our NFC Bootcamps,” said Robert Sabella, CEO of OTA Training. “As a major developer, manufacturer and supplier of RFID transponders, they provide our attendees with real world, hands-on expertise in implementing this next-generation NFC technology that ultimately simplifies business processes and delivers immediate return on investment for companies implementing this technology.”

According to Dr. Christian Fischer, CEO of SMARTRAC, “OTA Training’s NFC Bootcamp Series is dedicated to providing the most comprehensive, hands-on training programs for practitioners looking to evolve from contact-based applications to smart and user- friendly solutions. As a global market leader in RFID inlays and transponders, we are excited to be a part of OTA’s global program, and see this partnership as a way to help companies experience new levels of success.”

For more details visit www.NFCBootcamp.com.

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