SMARTRAC Launches BullsEye NFC Tag

SMARTRAC N.V. announced the global launch of its BullsEye NTAG210 Near Field Communication (NFC) tag.

SMARTRAC BullsEye is now available with the new NXP NTAG210 IC, and is equipped with unique ID (UID) mirror functionality, which enables the IC’s serial number to be mirrored as part of its encoded URL address. This new feature enables every tag to be seen and read uniquely from an application perspective without the need to encode tags with variable numbers.

The new BullsEye NTAG210 NFC tag is the high-performing, cost-effective option for product authentication, media adverts, smart posters, postcards and other high-volume applications that require simple URL addresses with unique numbers but need little additional memory. Global brand owners can benefit by harnessing NFC’s capabilities while streamlining the implementation of large-scale marketing campaigns.

The SMARTRAC BullsEye NTAG210 NFC tag is an ideal solution for volume applications with limited memory need but maximum tag performance required. The new tag has been tested and qualified by major NFC smartphone brands. BullsEye NTAG210 NFC tags are available immediately in sample quantities for testing. Volume deliveries will start end of October 2013.