SMARTRAC Introduces BullsEye NFC Tag with Sony FeliCa Lite-S Chip

SMARTRAC announced a new version of its NFC BullsEye tag featuring Sony’s FeliCa Lite-S chip. This Sony-based SMARTRAC BullsEye tag provides 224 bytes of user memory, and an enhanced security feature that enables mutual authentication by message authentication code (MAC), making it ideally suited for all typical non-payment NFC applications.
 
The BullsEye NFC tag with Sony FeliCa Lite-S chip can be used for many application areas, such as electronic pairing, gaming, smart posters, loyalty and product authentication. The tag complies with NFC Forum Type 3 Tag and ISO/IEC18092 standards, and is a halogen-free product.
 
Like all BullsEye NFC tags from SMARTRAC, the new Sony FeliCa Lite-S-based tag has a die-cut size (diameter) of 38 mm/1.50” and an antenna size (diameter) of 35 mm/1.38”, providing the ideal performance ratio for NFC mobile devices like smartphones and tablets.
 
First announced in late 2011, Sony’s FeliCa Lite-S chip is a smaller, faster and more secure update to the low cost FeliCa Lite chip for NFC tags and stickers.
 
“It’s a perfect match of proven technologies and best-in-class quality. The product offers a smart and robust RFID solution for many applications and is commercially now available also in large quantities,” said Peter Walendy, SVP and head of Segment Industry, SMARTRAC Technology Group.