Simian Selects Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration

Netherlands-based Simian, an online total print provider to more than half a million businesses and end-consumers, is implementing the Kornit Atlas digital direct-to-garment (DTG) system to increase its capacity for delivering sustainable, retail-ready decorated apparel on-demand, Kornit Digital announced.

Simian is the parent company of online print providing sites Reclameland, Drukland, and Flyerzone.

Simian first entered the decorated apparel market by implementing two entry-level, single-pallet DTG systems. Kornit Atlas, which can imprint more than 1,000 garments per day with a single operator.

Simian will use the system for nontoxic decoration of baby apparel and accessories, in addition to t-shirts, polos, sweaters, vests, and tote bags.

“A two-time Bronze FD Gazelle winner, Simian prints every item it sells without outsourcing, and as the only printing company in Belgium and the Netherlands serving customers in the evenings and on Sundays, we set the standard for on-demand production,” said Wouter Haan, founder and owner of Simian. “We’re also the only online printing company in this region innovating within its own production facility, and we’ve continued to expand that facility to handle new and exciting technologies so we can continue to lead.”