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New solutions support retailers’ expanding omnichannel initiatives.
January 18, 2024
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Sensormatic Solutions remains at the forefront of retail’s journey toward more precise, effective operations. Visitors at NRF’s Big Show connected with the brand’s leaders and explore its diverse range of inventory monitoring, tracking, and analytics solutions—which give retailers the end-to-end visibility necessary to support exceptional omnichannel shopping experiences. “In today’s market, source-to-store data is critical to operational excellence,” said Subramanian Kunchithapatham, chief technology officer at Sensormatic Solutions. “Advanced RFID, source-tagging, distribution center and store systems can help retailers ensure their insight into operations is informed at every level of their supply chain setting them on the path toward a 360-degree view of their businesses’ strengths, weaknesses and opportunities for improvement.” Extending the holistic insight retailers have achieved within their stores to their supply chains can help retailers stay agile and address their most pressing challenges: • Inventory visibility: Many retailers are already using Sensormatic Solutions radio-frequency identification (RFID) tags and industry-leading TrueVUE Cloud to keep track of merchandise on the floor. Expanding that program to manufacturing and distribution centers by tagging merchandise at the source helps gather item-level data on how merchandise moves to streamline operations while also informing in-store labor demand and improving omnichannel fulfillment tactics. • Customer experiences: The ever-increasing prominence of omnichannel fulfillment options makes insight from beyond the store just as important as data from within its walls. • Merchandising: Source-to-store insight shows what sells and what gets left on shelves as well as the ins and outs of its journey to the store. These metrics can help retailers tailor their merchandising programs to individual community’s needs to make sure the right products get to the right stores. It helps retailers avoid out-of-stocks, overstocks and waste by showing not only what sells but when it sells and with what else. These additions inform more accurate models of demand for merchandise planning. • Loss prevention: The RFID tags that help retailers track their merchandise from manufacturer to sale can also help them recover lost items and limit fraudulent returns, acting as proof that products recovered from criminals originated with a given retailer. Additionally, tagging at the source helps ensure that at-risk items are protected from day one and integrates with AI-enabled cameras to harden targets and deter thieves.
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