RRD Powers Printing with Digital Transition of Georgia Facility

RRD is investing in first-to-market robotic technologies and advanced digital print presses from HP to transform its Austell, GA facility into a state-of-the-art commercial print hub. The investment doubles the site’s workforce and sets a benchmark for rapid, high-volume digital production and automation.

“RRD is driven by a passion for innovation,” said Craig Roberton, president of Commercial Print, RRD. “Our latest investment exemplifies a commitment to lead the industry and stay at the forefront of emerging technologies and trends that benefit our clients. We’re not just working to enhance RRD’s capabilities — we’re empowering our clients to achieve measurable results and thrive in an ever-evolving industry.”

The investment enables RRD to deliver high-speed, high-quality, variable print-on-demand services to meet evolving client demand and anticipated industry shifts. The Austell site features HP’s new Indigo 120K Digital Press and PageWide Advantage 2200 with HP Brilliant Ink.

RRD’s Austell location will also be among the first commercial print manufacturing facilities in America to implement industry-first robot technology. Through an ongoing partnership with HP, RRD will deploy two autonomous mobile robots designed specifically to bolster efficiency. The robots feature intelligent software that communicates with HP Indigo presses.

“Our longstanding and deep partnership with RRD demonstrates our mutual commitment to delivering innovative solutions that create new business opportunities in an industry where speed and personalization are increasingly important,” said Oran Sokol, VP and global head, strategic accounts, HP.

Upgrades are expected to be complete in the first half of 2025, with additional digital transformations planned across RRD locations over the next several years.