Roland DGA, YR Offers On-Site Apparel Personalization at US Open

Roland DGA partnered with YR, a leading product customization software provider, to deploy on-demand personalized apparel technology at the ongoing US Open Tennis Championship in Flushing, New York.

As part of this year’s event, Roland DGA and YR are collaborating to deliver a seamless, premium on-site printing experience using Roland DG VersaSTUDIO BY-20 printers and YR’s latest software platform.

The BY-20 direct-to-film printers make it easy to output personalized graphics on demand, and integrate with YR’s powerful software, enabling fans to create personalized merchandise instantly. This year, the installation by YR is expected to produce more than 10,000 high-quality items for US Open attendees.

“Our VersaSTUDIO BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration,” said Roland DGA president Amado Lara. “Together with YR’s innovative software, they form a system that is giving US Open visitors the opportunity to design and print personalized apparel and accessories in real time.”

“We’re thrilled about teaming up with a digital imaging leader and bringing our technology to this prestigious event,” Tim Williams, CEO of YR, said. “Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allows us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”

Visitors are able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders are then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controls all the order management and routing, automatically managing the printing process in real time.