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Roland DGA Announces Plans for 2024 PRINTING United

Will demonstrate new digital imaging technologies, feature unique displays, and hold live demonstrations.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Roland DGA will demonstrate the capabilities of its newest devices, display samples of output produced by these machines, provide advice on expanding into lucrative new markets, and conduct live vehicle wrap demonstrations at the 2024 PRINTING United Expo, Sept. 10-12, in Las Vegas.

Visitors to Roland DGA’s booth can be among the first to see new Roland DG inkjets like the EU-1000MF high-volume flatbed printer (which will be shown for the first time at a PRINTING United event), new VersaOBJECT large-format and benchtop-sized UV flatbeds, new compact yet powerful VersaSTUDIO desktop direct-to-film, UV, and eco-solvent devices, and more.

Show-goers can also check out unique textured and dimensional DG DIMENSE prints on display throughout the Roland DGA booth. The DG DIMENSE digital print solution is centered around the advanced Dimensor S texture printer, which works in combination with DIMENSE water-based inks and specialized media to create wallcoverings and other design elements with amazing visual and tactile appeal.

In addition, the surface design and digital printing specialists from Western Sensibility will be in the booth, showcasing their latest work printed on Roland DG inkjets, and advising print professionals who want to add interior design applications to their product offerings.

Roland DGA will also be displaying new VersaOBJECT CO-i Series and MO-240 flatbed UV printers – both of which are capable of printing vibrant, detailed graphics and eye-catching special effects directly on a vast array of substrates and three-dimensional objects.

The company’s new VersaSTUDIO desktop machines will be front and center as well, including the versatile BN2 Series printer/cutters, the BY-20 direct-to-film printer for apparel decoration, and the BD-8 UV flatbed for product customization.

This year, visitors can stop by the VersaSTUDIO product section of the Roland DGA booth, upload an image from their smartphone, and have it printed out as a sticker on a BN2 using “Sticker Builder” software from Antigro Designer. Representatives from Antigro Designer will also be on hand to answer any questions about this software.

Booth visitors can see Roland DG’s most popular wide-format inkjets in action, including the latest additions to the expanded TrueVIS printer family – the LG Series UV printer/cutters and AP-640 latex printer – which have joined the best-selling VG3 and SG3 eco-solvent models within this series.

Those into vehicle graphics can attend the live, in-booth wrap demonstrations Roland DGA will be hosting daily. The pros from Digital EFX will be transforming a Tesla Cybertruck with vivid graphics printed on a Roland DG TrueVIS VG3 and AP-640. On the first day of the show, the Digital EFX crew will be doing a complete “bumper to bumper” wrap of the Cybertruck with assistance from the “Masters of Branding” (MOB) vehicle graphics installers group.

Roland DGA also encourages Expo attendees to visit the DG DIMENSE booth (# SL11041), where they can see a Dimensor S texture printer produce one-of-a-kind wallcoverings.

“We are extremely excited about what we have in store for those attending this year’s show,” said Roland DGA president Amado Lara. “Along with showing them the incredible things our state-of-the-art devices can do, we’ll be featuring inspiring exhibits and hosting special guests to provide new application and business ideas they can use to take their operations to the next level.”

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