Quad Donates $25,000 to Brandcenter at VCU

Quad is contributing $25,000 to a scholarship program at the Brandcenter at Virginia Commonwealth University (VCU), a two-year full-time master’s program dedicated to developing the next generation of creative talent.

 

The Brandcenter at VCU is among the preeminent advertising and design programs in the country, and Quad’s donation will directly support the Brandcenter & Rising Endowed Scholarship, which provides need-based assistance to diverse students looking to make an impact in the fields of advertising, marketing, branding and communications.

 

“Quad is proud to partner with the Brandcenter to help diversify the talent pipeline for creative problem-solvers,” said Joel Quadracci, chairman, president & CEO of Quad, who noted that people of color are historically underrepresented in the creative industry. “Our contribution to the Brandcenter is meant to open doors that were otherwise closed, and bring new, diverse and very needed perspectives to our profession.”

 

According to the American Association of Advertising Agencies (4As), data collected from 165 agencies representing more than 40,000 employees show that Black and African American employees make up just 5.8% of the industry; Hispanic or Latinx, 8.7%; and Asian/Asian American, 4.2%. Of those identifying as Black or African American, 68% are in administrative or entry-level roles; 43.5% are non-management professionals; 27.6% are managers or directors; and just 4% are vice presidents or higher, excluding C-suite roles.