Printechnologics Excels at Printed Electronics Europe 2012

Printechnologics announced that it won the Best Commercialization Award for its feature product, Touchcode, as well as the Best in Show Award for its eye-catching booth at Printed Electronics Europe.

In 2011, Printechnologics already received the Best Product Development Award for the launch of its invisible, electronic data tag Touchcode by IDTechEx. Just one year after the new technology convinced the jury with its market potential, the second award honors its actual commercial success – a development speaking for itself and emphasizing the success strategy of Sascha Voigt, founder and CEO of Printechnologics. In the context of Printed Electronics Europe 2012, he illustrated the successful market launch of a new product by delivering a keynote on April 3 with the title, “Commercialization Strategies and Success.”

An independent panel of judges selected Printechnologics’ Touchcode based on the number of products sold and the generated revenues.

Printechnologics attributes the Best Commercialization Award to two signature projects. The first one introduced a new dimension to the publishing sector by linking print and online services seamlessly and intuitively. A recent print edition of ICON magazine, which was released as a special supplement of WELT am SONNTAG, a German national Sunday newspaper, featured a Touchcode-imprinted card. By placing this card on an iPad, users were instantly able to enjoy a free issue of the ICON’s digital counterpart, “The ICONIST.”

Printechnologics was also recognized for introducing a new level of interactivity to soccer trading cards. In Israel, iSupergol – leading sticker album for soccer players – integrated Touchcode so fans could instantly access enhanced content about their favorite Israeli players by holding the card to their device’s screen.

“We’re ecstatic that the jury honored Printechnologics the second time in a row – and even with two awards,” said Voigt. “It acknowledges our great commitment to make Touchcode progress from an innovative technology to a strong commercial product. But this is just the beginning – Touchcode has already changed the way consumers interact with printed materials and will continue to provide remarkable commercial projects in the future.”

Printechnologics did not only convince with the commercial success of Touchcode; its booth was voted by attendees of the Printed Electronics Europe as the most impressive and outstanding presence in the hall. With flyers, demos and videos, Printechnologics attracted and informed a large number of visitors about the innovative technology. The invisible printed data tag convinced industry experts, developers, printers and publishing houses alike, including such positive feedbacks as being “the only feature of the trade fair which can be directly integrated into a product.”

Touchcode is an invisible electronic data tag that can be printed on nearly any surface – including paper, carton or foil – to establish a link between online and offline communications. In order to activate the data, a user simply needs a touchscreen smartphone or tablet and the app that correlates with the printed material. Placing the document – in this case, a card – on the device’s screen will automatically trigger the device to access and play the coordinating content. There is no need for a camera, a Near Field Communication device or hardware modifications – just a regular touchscreen device and a Touchcode-imprinted document.