Peter Rusch Promoted to VP of Sales for Europe, Africa and the Middle East

Evergreen Solar, Inc. announced the promotion of Peter Rusch to vice president of sales for Europe, Africa and the Middle East. It also announced that Thomas Hofmann has been promoted to the director of sales for Europe.

In this newly-created position, Rusch will oversee market development, sales strategy and implementation in the three key regions of Europe, Africa and the Middle East. Rusch previously held the position of director of sales in Europe. An 11-year veteran of the solar industry, Rusch joined Evergreen Solar in 2002. He previously worked as an export manager at Solon AG before becoming an executive at Solarbiss Energietechnik GmbH. Rusch is a graduate of Bayreuth University and received his master’s degree from Ashcroft International Business Center in Cambridge, UK.

“Peter Rusch has helped Evergreen Solar significantly grow its presence and market share in Germany and southern Europe since joining the company,” said Richard M. Feldt, chairman, CEO and president. “The European region represents the majority of our overall sales. Under Peter’s leadership, we are well positioned to take Evergreen Solar to the next level in the European market and beyond.”

“During the coming year we will continue to expand our sales efforts within continental Europe while also entering both the Middle East and Africa,” said Scott Gish, vice president sales and marketing. “Peter’s experience within the solar industry and these specific markets makes him the ideal person to drive Evergreen Solar’s growth in these key regions.”

Rusch will be replaced by Hofmann as the director of sales for Europe. He will be tasked with continuing to expand Evergreen Solar’s sales footprint in key European countries including Germany, Italy, France and Spain. He began his career in the solar industry in 2003 with Shell Solar and joined Evergreen Solar in 2007 and most recently served as the senior key account manager for Germany.