Patrick J. Sweeney II Discusses Future of RFID

Patrick J. Sweeney II, author of RFID for Dummies, the CompTIA RFID+ certification study guide and founder of ODIN, was a featured keynote speaker at the new high tech radio frequency identification (RFID) center in Struer, Denmark. Mr. Sweeney is an internationally acclaimed speaker and one of the world’s leading authorities on RFID.

“The opening of a new facility in Struer demonstrates how RFID has become a truly global enabler for tracking assets, providing in transit visibility, improving healthcare and most recently creating innovative social media experiences,” said Sweeney. “After many years of promise, all the research and development spearheaded by companies like ODIN has ensured return on investment is significant. The technology is finally where we dreamed it would be 10 years ago.”

Sweeney spoke twice; the first discussion on the opening day of the conference (Oct. 12) focused on how RFID has evolved and the current state of the technology. This included never before seen comparisons of technology over the years. The second of Mr. Sweeney’s talks showed how RFID has become the leading technology for creating innovative and frictionless social media experiences at real world events and activities.