Osram is Driving the Future of Automotive Technology at CES

At CES 2018, OSRAM will continue to reinvent light by expanding and enhancing the experience for drivers, passengers and others on the road, turning invisible light into visible benefits, from lasers that play a key role in LiDAR, which enables autonomous driving, to infrared LEDs that support Advanced Driver-Assistance Systems such as lane departure warnings.
 
Osram also develops technology to enable smart headlights that notify drivers of obstacles in the road, and biometrics that can detect when a driver is having a health emergency. And it is the first to present technologies with LED and laser light sources that are suitable for both light and symbol projection on the road.
 
“At Osram, we recognize the impact that light, in both visible and invisible forms, can have on quality of life, and we strive to incorporate the benefits of light into a wide variety of technologies and applications to make everyday life safer, smarter and more enjoyable,” said Olaf Berlien, CEO of OSRAM Licht AG.
 
“At CES, we will illustrate our high-tech competency through an innovative virtual reality experience that will take visitors on a journey into the future of automotive lighting, including autonomous driving, and the many ways that light, in all its forms, can enhance the overall driving experience,” said Stefan Kampmann, CTO at Osram. 
 
Visitors to the VR experience will be conducted by an avatar of Kampmann who will unveil the company’s latest innovations in the automotive sector as well as other markets, such as horticultural lighting.
 
In the modern vehicle, there are hundreds of sources of visible and invisible light enabling numerous applications. Osram partners with many of the world’s largest OEMs in the automotive industry to provide the latest developments in high-quality lasers and LED-based lighting.
 
At CES 2018, Osram will provide demonstrations, via the VR experience (using HTC Vive VR glasses, which incorporate Osram LED technology) and/or hands-on demos for the following products:
 
• Biometrics: Osram components enable biometric technologies to measure stress, recognize when a driver is drowsy or otherwise distracted, and can measure heart rate and other vital signs to detect if a driver is having a health emergency while behind the wheel.
 
• DMD: Osram’s DMD laser light source is suitable for both light and symbol projection on the road ahead.
 
• EVIYOS: The Eviyos prototype is the world’s first hybrid LED and represents major progress toward the first market-ready smart controllable high-resolution LED. When oncoming traffic is detected, the appropriate pixels are automatically switched off so drivers of oncoming vehicles are not dazzled. 
 
• Interior Lighting: With Osram’s interior lighting, drivers can change the ambient lighting in their vehicle to match, or enhance, their mood. Or through biometrics, the vehicle can measure stress levels and adjust the lighting colors and levels automatically to encourage relaxation and aid in safe driving. 
 
• LiDAR: LiDAR marks a milestone on the way to autonomous driving. With Osram’s infrared laser technologies, vehicles can assimilate in their environment in real time, and react quickly to avoid collisions. 
 
• Zevo: The ZEVO Hybrid product from SYLVANIA Automotive provides colorful illumination and definition to off-road vehicles. Users can change the color and pulse through the free ZEVO app. 
 
Additionally, Osram will demonstrate its SFH 4735 emitter, which recently was selected as an honoree for the CES 2018 Innovation Awards in the Embedded Technologies category. This LED chip is ideal for near-infrared spectroscopy, which can be used to assess food, medicine and even measure body fat. The chip created a whole new field of compact, robust and low-cost sensing technology, making it possible to integrate spectrometers directly into mobile devices like smartphones and tablets. 
 
Beginning Jan. 09, 2018, videos of each of the VR experiences will be available via private link for those who are unable to visit the Osram booth, #3115 in the North Hall of the Las Vegas Convention Center.