Flexible Electronics News

ODIN Hires Healthcare Industry Veteran Len Gottfried as Market Demand Grows

Gottfried adds valuable healthcare industry experience as hospitals continue to adopt RFID

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

ODIN hired Len Gottfried, a healthcare industry veteran with more than 20 years experience in the sector. Prior to joining ODIN, Gottfried held senior positions at Patient Care Technology Systems, Bridge Medical, Mediware, Surgical Information Systems and others. Gottfried will manage healthcare business development for ODIN.

“We are delighted to welcome Len to the team,” said Chris Doran, ODIN’s vice president of business development. “We continue to add highly experienced staff to address the growth in demand for specimen, asset, patient and staff tracking among healthcare organizations. Len has worked for many years delivering asset visibility and clinical workflow automation solutions to customers. His knowledge of existing RTLS technologies including CenTrak, Versus and others is vital as healthcare organizations seek to extend and integrate these platforms with passive RFID solutions.”

ODIN provides RFID healthcare solutions focused on asset visibility and inspection, patient and staff tracking and workflow automation. ODIN’s middleware platform, the EasyTAP – a result of the acquisition of Reva Systems in 2010 – is widely deployed in Europe and the U.S., and provides a single point of integration between passive RFID and active RTLS technologies.

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