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Trends point towards move to advanced smart card technologies, mobile integration.
February 7, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
NXP Semiconductors N.V. has identified top trends that are driving the global hospitality industry’s move from magnetic stripe (magstripe) and low-frequency (LF) cards to secure, high-frequency (HF) smart card technologies to create an exceptional guest experience in 2017. NXP’s view is based on the industry’s increasing demand for combining multiple applications onto a single credential and mobile integration, coupled with the need for higher security in access control, payment and an expanding range of applications. “We believe that 2017 will be an important year for leveraging the power of advanced contactless technologies in the hospitality market, where NFC and other high-frequency technologies are paving the way for the industry to do far more with a card, phone or wearable device in order to create highly differentiated experiences for guests,” said Markus Staeblein, VP and GM Secure Mobility & Retail at NXP. NXP’s 2017 trends in hospitality point to the increasingly smart environment, where mobile keys and a growing range of integrated guest applications, online hotel locks and equipment are being connected. The trends include: • Deeper mobile integration provides more options for guests and streamlines processes for hotel managers. • The increasing popularity of Near Field Communication (NFC) and Bluetooth Low Energy (BLE) technologies is accelerating the integration of smartphones and other consumer devices into hotel property infrastructures. This enables guests to use their choice of smart cards, phones or wearables as credentials for secure access to guest rooms, eliminating the common frustration of using unreliable magstripe or LF cards. Additionally, guests will be able to use the same HF credential to access parking structures, elevators and many other common areas. Continued improvements in battery-powered, wireless locks significantly reduce installation efforts of contactless access control solutions, which will facilitate more rapid deployments and the co-existence of smart cards and mobile devices in a unified system for a wide range of applications. • Advanced technologies enable hoteliers to extend their offering to become a local travel agent for guests who are traveling for both work and leisure. • The hospitality industry will likely follow the corporate and education sector’s adoption of HF technologies in order to use a single-credential solution for exponentially more applications that create an exceptional experience while guests are staying at a property, or simply attending an event or sight-seeing. • Guests will be able to use a single smart card, their smartphone or wearable device to access guest rooms, conferences and leisure events, as well as to make payments, earn loyalty points, rent bikes and access rental cars or local public transportation – all more conveniently than ever before. • Evolving threat landscape is driving properties to proactively move to next-generation solutions for higher security and privacy protection. MORE NRWS xxx
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