New Energy and City of Roanoke, VA Debut MotionPower System

New Energy Technologies, Inc. and the city of Roanoke, VA, announced plans to jointly debut the company’s latest MotionPower-Express system, capable of generating sustainable electricity from moving vehicles. This first-ever public demonstration of New Energy’s brand new roadway technology will be demonstrated at the Roanoke Civic Center in Virginia, a high-traffic volume entertainment, convention, and cultural complex, from 10 a.m. to 6 p.m. on Saturday, Oct. 22, 2011.

“The City of Roanoke is continually adopting environmentally sound practices, including a wide range of efforts in areas such as: saving energy, reducing waste, preventing pollution, protecting landscapes and planning for sustainability,” said Ken Cronin, director of general services/sustainability for the city of Roanoke. “It is particularly exciting to be part of pioneering a novel technology that has the potential to dramatically impact how cities and towns across the nation further green their operations.”

“I want to express my sincere gratitude to the city of Roanoke and its officials who have helped make it possible for us to demonstrate MotionPower-Express at the high-volume traffic Civic Center,” stated John Conklin, president and CEO of New Energy Technologies, Inc. “As thousands of cars attending Civic Center events this weekend drive over our MotionPower system, similar to a rumble strip, they will generate clean electricity and provide important data to our engineers. This information is the vital engineering link to rapidly developing our technology for commercial deployment.”

Once fully optimized and installed, engineers anticipate that MotionPower devices may be used to augment or replace conventional residential or commercial electrical supplies used to power roadway signs, street and building lights, emergency power storage systems and other electronics, appliances and devices used in homes and businesses.

This announcement marks the first in a number of scheduled events for New Energy’s MotionPower technologies, systems designed as roadway-based installations where vehicles are required to decelerate or stop. MotionPower assists vehicles in slowing down, and in the process of doing so, captures the slowing vehicle’s motion (kinetic) energy before it is otherwise lost as brake heat and friction, creatively converting this energy into ‘clean’, green electricity.

“The MotionPower-Express will be on display in the entrance parking lanes at the Roanoke Civic Center, located at 710 Williamson Road NE,” said Robyn Schon, general manager of the Roanoke Civic Center, managed by Global Spectrum, manager of nearly 100 public assembly venues around the world. “We encourage those attending events at the Center on Saturday to help Roanoke in its mission to implement green energy initiatives by driving through MotionPower-designated lanes. There will also be alternate lanes available for those who wish to bypass the demonstration, and it will not interfere with those seeking to exit the grounds.”

MotionPower-Express is suited for installation where vehicles are traveling faster than 15 mph and are slowing down before stopping, including: parking lots, border crossings, exit ramps, neighborhoods with traffic calming zones, rest areas, toll booths and travel plazas.