MED Forges Sales Channel in Japan

MicroEmissive Displays plc has announced it has signed a Memorandum of Understanding (MOU) with Kaga Components Ltd of Japan. The MOU with one of Japan’s leading electronic component distributors and manufacturers provides MED with its first sales channel in this strategic market.

According to the terms of the MOU, Kaga will provide sales and marketing support to the consumer electronics design community throughout Japan for MED’s microdisplay products. Additionally, Kaga will incorporate MED’s P-OLED microdisplay into its proprietary electronic viewfinder (EVF) modules to create new products for the Japanese digital camera market.

Commenting on the agreement, MED chief executive Bill Miller, said, “The agreement with Kaga represents a significant step forward for MED and a chance to showcase the considerable quality and power advantages of our P-OLED microdisplay in this technology hungry market. The EVF market in digital cameras is a significant opportunity for our product and we look forward to developing a strong relationship with a partner of the calibre and market presence of Kaga.”

The P-OLED microdisplay from MED provides a unique lightweight, low power display with distinct advantages over existing LCD technology. The device is ideally placed to exploit the opportunities in the growing EVF market, as it dispenses with inefficient and bulky backlighting resulting in a smaller more efficient module.