Marketing Alliance Group Adds Second Landa Nanographic Printing Press

Marketing Alliance Group (MAG) and Landa Digital Printing announced that MAG’s second Landa Nanographic Printing press, the Landa S11, has been installed at the company’s Paramount Printing facility.

One of North America’s largest display and visual merchandising service companies with 13 plants located in the US, MAG is a one-stop design, production and fulfillment provider for Fortune 100 retail and manufacturing brands’ instore environments.

The new S11 press, boosted with the Landa PrintAI module, will support MAG’s ex-panding health and beauty segment business. The S11 digitally produces 6,500 B1 sheets per hour (SPH), with an optional upgrade to run at 11,200 SPH.

The company’s first Landa press is running at full capacity in the company’s flooring production facility, where it is used to produce sample boards, displays, and labeling for national home improvement and flooring manufacturers.

The decision to purchase the S11 was straightforward, according to MAG COO Lan-don Hair. “We needed more capacity, and we attended drupa 2024 with an open mind,” he says. “However, none of the emerging technologies we saw could compete. It was really a no-brainer for us to put in a second Landa press.”

“It’s not like they just introduced that first press and said, ‘All right, this is good’. They’re never satisfied,” Hair said of Landa. “They always think there’s something new, and they continue to innovate and push the boundaries of print.”

“The new PrintAI module furthers our capabilities across these applications; so much so that we believe the combination of these solutions is bound to set a new benchmark for unparalleled production quality and precision,” said Yarden Ben Dor, Landa’s VP of the S11 product line. “One of our earliest customers, Marketing Alliance is a multi-faceted operation that extended the use of our capabilities from the outset by choosing to use its first Landa press, the S10, for industrial applications.”