MagnaColour Launches New Range of Inks

MagnaColour Ltd announced a move to “make the impossible possible” with the launch of a range of products, aimed at addressing long-held, industry-wide frustrations. The range marks the first launch since MagnaColour showcased its new branding and direction for the business.
 
The four new products have been developed to address specific problems encountered by textile printers, manufacturers or retail brands. These include a slow-drying water-based ink to suit high-detail printing; printing light colors on dark materials with a formaldehyde-free water-based ink; and a water-based ink that looks and performs better than a PVC ink.
 
“New product development is one of our defining differences here at MagnaColour,” said Tom Abbey, managing director of MagnaColour. “When customers come to us with a problem, we don’t use ‘impossible’ as a stock answer. We see that as a challenge, and if one printer or manufacturer needs it, then we believe there’s a wider market too.”
 
“Our bespoke laboratory, MagnaLab, is the key to all our new product development. We’ll work tirelessly on an ink until it performs perfectly for our customer’s intended use,” added Abbey.
 
“We’re known as a leading advocate of environmentally sensitive inks, for which there’s a strong retailer and consumer demand,” noted Jeanette Hardy, sales director at MagnaColour. “In the past, performance has been used as an excuse for not using water-based inks.”
 
The four new inks address a number of different industry concerns. MagnaPrint Aquaflex achieves the performance of PVC with a water-based ink. MagnaPrint ULF Discharge has been designed to avoid the use of formaldehyde when printing on darker materials – this ink featuring superior wash-fastness. MagnaPrint HB is a slow-drying water-based ink, formulated for use when fine detail and high definition printing is required. MagnaPrint ND Soft Bases is a completely unprecedented non-drying ink that can print onto white or pale garments as well as any PVC ink, but is far more economical.