Luna Innovations Names Geoffrey McCarty VP of Marketing

Luna Innovations Inc. named Geoffrey McCarty, an experienced marketing executive with a track record of transforming brands, as vice president of marketing, a new position that will help to aggressively implement the company’s new strategy.

With more than 25 years of experience in marketing, business development, brand transformation and market positioning, Mr. McCarty will play a key role in launching Luna’s recently announced strategic growth initiatives. He will be responsible for the development and execution of marketing strategies to grow revenue by serving high-growth industries with Luna’s new-technology solutions to measure, monitor, protect and improve critical processes in the medical, defense, composites and other sectors.

McCarty’s diverse experience includes leadership positions in a wide range of industries, including manufacturing, retail, commercial and service. He has led marketing and advertising at Advance Auto Parts, a Fortune 500 company; Hechinger; Home Quarters; and Pep Boys. Most recently, he owned and operated a strategic marketing consulting firm, MSM Consulting LLC.

“This new position is an opportunity for Luna to apply best practices in strategic marketing from numerous industries,” said My Chung, CEO of Luna Innovations. “In Geoff, Luna now has an accomplished professional who has worked to establish other organizations as leading players in their industries through his marketing expertise and customer-driven analysis. His insights and experience will be invaluable as we implement our new strategy and continue to communicate our vision to investors and other stakeholders.”

“Luna Innovations has unique technological capabilities to serve its markets, particularly with fiber-optic shape sensing for minimally invasive surgeries, secure computing and distributed strain sensing solutions,” McCarty added. “I am excited to have this opportunity to build on that foundation and to capitalize on Luna’s strengths to increase market share and drive new business growth.”