Lumineq Displays Operations Open for Business in North America

As of June 2013, Lumineq Displays has now established a complete and independent organization for the sales of thin film electroluminescent displays (TFEL) and transparent electroluminescent displays (TASEL) in the U.S. that is fully ready to serve customers throughout North America.

The new operations, located in Duluth, GA, a northeastern suburb of Atlanta, handles all sales for the U.S., Canada and Mexico through this office. Jari Hurttia, Brad Aitchison, and Scott Vahlsing are at the helm of the sales team. In addition to housing the staff and the thin film electroluminescent display products, the facility includes its own warehouse.

“We are increasing our commitment to certain display products that have proven to have the most appeal in the North American market,” says Jari-Pekka Tiesmäki, Beneq vice president and head of Lumineq Displays. “These are the products that are becoming our rising stars here. In particular, we’re seeing growth in the government, automotive, medical/hospital, marine and oil/gas instrumentation, automation control and human-machine interface (HMI) market segments.”

There is also a strong interest in transparent TASEL displays for high-end consumer products, which enables customers to create unique product differentiation and a “wow effect” using these displays in their designs.

“Having our own dedicated organization in the US, we can be sure to serve the needs of our North American clients in a localized and timely way,” Tiesmäki concludes.