Liquavista Launches Ground-Breaking Transflective Product Platform

Liquavista BV announced the launch of its next product platform, LiquavistaVivid. Bringing a level of performance unparalleled by other transflective displays, LiquavistaVivid is the ultimate, highly versatile, intelligent adaptive display; specifically developed to support a broad range of feature rich, multi-functional consumer electronic devices.

“With LiquavistaVivid consumers can now experience an intelligent, adaptive display that offers the highest levels of optical performance, whether in paperlike eReading applications, or hi-fidelity multimedia. Eliminating the compromises necessary with other technologies and, supporting true mobility. No other technology can offer these levels of performance, intelligence and versatility,” stated Guy Demuynck, Liquavista’s CEO. ”We offer the ultimate, durable full multimedia experience: natural vivid colors in video and photographic applications to paper like quality eReading, and the freedom to use the same device indoors and outdoors with no compromise on image quality, readability or power consumption.”

LiquavistaVivid offers the best high brightness monochrome reading experience both indoors and outdoors, while also offering hi-fidelity video and super-rich colors on demand. Depending on environment and application, LiquavistaVivid displays can intelligently switch from a sharp, paperlike monochrome mode, to a vivid color-rich multimedia mode, with TV like color in order to provide the highest level of performance in each intelligent user mode. Each mode comes with seamless interactivity and hi-fidelity video capability.

“LiquavistaVivid displays adapt to the consumers needs by offering saturated colors in addition to a great reading experience, added Johan Feenstra, Liquavista’s CTO. “Furthermore, the very low power consumption enables users to be truly mobile by benefitting from longer operating batteries or lighter devices due to less battery capacity being required. Device makers will no longer need large battery packs on the one hand and compromised display performance on the other.”

“The arrival of LiquavistaVivid represents the next step in our roadmaps and demonstrates that electrowetting is a highly versatile 3-mode display technology, just like LCD, capable of significantly improving on performance in all modes, truly making this LCD 2.0.” added Demuynck. “Our full range of products brings increased advantages such as low power and up to four times the performance over LCD and is the ultimate choice for consumer electronics manufacturers. It offers the best choice for the consumers – a life without compromises on battery lifetime, readability or outdoor viewing.”

Liquavista will be showing the latest prototypes of the LiquavistaVivid product at SID 2010, 25 –27 May 25-27, 2010 in Seattle WA on stand 405.