Kornit Digital Unveils Apollo Platform, Enhanced Atlas MAX PLUS at ITMA 2023

Kornit Digital Ltd. is showcasing the Kornit Apollo platform at ITMA 2023 – offering the ultimate in high-throughput digital textile production at scale.

The company is also introducing the Kornit Atlas MAX PLUS system for decorated apparel – now incorporating smart curing, flexible pallet sizing, and autonomous calibration for the highest quality, consistency, and productivity.

According to Johnny Shell, Principal Analyst at Keypoint Intelligence, Kornit’s expanded ecosystem comes at the right time for the market: “These technologies offer a unique way forward for businesses to potentially expand into new markets and realistically adopt short-run, made-to-order apparel. More recent advancements such as Kornit Apollo are true engines of this transformation, empowering decorators to re-think how they’ll do business. These advancements will only continue to propel digital technology to the forefront of preferred apparel decoration methods.”

Digital Production at Scale

Enabling digital production to go mainstream, Apollo allows customers to become more agile, drive revenue opportunities, shift to localized production, and ease complex workflow processes. It offers large-capacity and high-quality-driven players the opportunity to adopt digital versatility and a quick time to market – expanding beyond screen printing to achieve vertical or horizontal expansion and robust business opportunities based on current operational models.

The Apollo platform is built on field-proven Kornit MAX technology and is the most comprehensive, streamlined single-step solution for nearshore short- and medium-run apparel decoration. Empowering customers to sidestep the hazards of complex supply chains, it also offers unmatched speed and agility in digital decoration – designed from the ground up to decorate 400 unique garments per hour. Automated loading and unloading, integrated smart curing, and inline garment type adjustment yield higher output and reduced labor for optimized profitability.

The platform helps fulfiller and brand supply chain managers gain ultimate visibility into their production – ensuring consistency and operational control across multiple systems and locations. This pairs with on-demand production strategies to continuously fulfill orders of multiple sizes, strengthen supply chains, and shorten fulfillment times. The solution fulfills the ultimate promise for brands to never run out of bestsellers and end backlogs of marked-down inventories. 

“The fashion and textile industry has remained at a crossroads – aware of its limitations but lacking a clear solution for moving from wasteful, inefficient production models,” said Ronen Samuel, CEO at Kornit Digital. “Offering a true platform for agile, high-throughput digital production on demand, Apollo transforms what apparel producers and brands can do. It empowers them to meet the creative inspirations and ever-changing demands of a global community with capabilities to fulfill those expectations, with quality, consistency, sustainability, and the necessary profitability to scale no matter what unforeseen trends await.”

The new Atlas MAX PLUS system takes Kornit’s proven Atlas MAX platform to the next level, bringing increased productivity of 150 garments per hour. With integrated Smart Curing, Rapid Size Shifter pallets, and autonomous calibration, the offering takes smart production capabilities a step forward introducing production flexibility, consistency, and the highest quality available.

Also on display at ITMA 2023 is the recently introduced Kornit Atlas MAX POLY, transforming professional and recreational sportswear, teamwear, and licensed gear to inject new life into apparel with unmatched design freedom leveraging Kornit’s MAX platform. The Atlas MAX POLY is the most efficient specialty system for polyester decoration, covering also blends, tri-blends, and other synthetic fabric combinations. The solution delivers colorful and vibrant prints using innovative neon inks while supplying retail-grade quality and durability.