Kornit Digital, MAS ACME USA Sign Strategic Partnership

Kornit Digital Ltd. signed a strategic partnership with MAS Holdings via subsidiary MAS ACME USA, a holistic, supply chain orchestration hub, located in North America, to serve sustainable fashion and apparel brands.

The deal will empower MAS customers, retailers, and brands, to quickly realize the vision of data-driven fashion production and become both more sustainable and profitable.

The commercial agreement directly aligns Kornit with MAS Holdings – a global leader in fashion and sportswear apparel manufacturing, delivering end-to-end supply chain orchestration and operational excellence. MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria’s Secret, PVH, Gap, Marks & Spencer, and Nike.

This agreement formalizes the partners’ commitment to building a viable production alternative for an industry plagued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit’s digital on-demand production prowess with MAS’ supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimize inventory levels at retail, all while minimizing waste, maximizing full-price sell-through, and freeing up working capital.

“Fashion is the world’s oldest, largest, most complex supply chain, yet it is fundamentally broken and riddled with inefficiency—we believe the need for change is urgent. This strategic agreement offers the industry a proven alternative to overproduction, waste, and disrupted supply chains,” said Ronen Samuel, CEO at Kornit Digital. “Kornit and MAS ACME USA share a common thread, a commitment to ‘make fashion better.’ I am delighted to see Kornit’s industry-leading on-demand solutions paired with MAS’ pioneering approach to supply chains and manufacturing data diagnostics. Together, we unlock what the industry needs – a clear pathway to more responsible, profitable, and agile fashion production.”

“MAS ACME USA has demonstrated the power of end-to-end supply chain data diagnostics for our large brand and retailer clients, modeling how they can optimize their manufacturing strategy and increase profits by postponing a portion of production until much later, when the demand forecast is most accurate. Kornit’s digital production systems were exactly the solution we needed to realize our vision of onshore, fully demand driven production to meet the market needs expeditiously,” said Brad Ballentine, CEO of MAS ACME USA