Kenmore Envelope Adds Koenig & Bauer Rapida 106

Kenmore Envelope, a privately-owned, third-generation envelope printer based in Richmond, VA that caters to premium high-end corporations that require flat-sheet litho direct mail pieces, added a new Koenig & Bauer Rapida 106.

“Direct mail is very much alive in the marketing world and our company is leading the way in creating high-end direct mail pieces,” said Scott Evans, Kenmore’s president and CEO. “Our goal is to consistently deliver open rates for our customers and strive to meet their unique envelope manufacturing needs. We always want to provide our customers with the highest level of quality and consistency throughout the entire process as well as meeting their mailing deadlines. Customer expectations are changing. The trend is clearly towards more personalized, smaller and mid-sized order volumes. Our sales team presents a wide variety of versatile new possibilities for envelopes such as special formats, UV, varnishes, embossing and other types of finishing that attract the end customer’s attention.”

The Rapida 106, which boasts speeds of 20,000 sph, is set to arrive later this year

Kenmore sees an average run of 35,000 sheets but the company can produce as much as 500,000+ sheets for a customer’s job or as short a run length of a few thousand sheets.

Kenmore offers a variety of specialty substrates, from 24 lb. uncoated to 9.3 pt coated as well as metalized stock. To make its envelopes pop even further, Kenmore adds spot UV, embossing, soft touch, and glitter for special touch and texture.

“Our clientele is promoting their important brands by using rich, heavy stock for their direct mail envelopes,” Evans said. “Previously, they would ask us to print longer runs but today the trend is toward shorter run lengths and more of their budget money is spent to make the image and brand jump off of the envelope.”