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Will integrate large displays to enhance user experience inside the cockpit.
February 27, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Japan Display Inc. (JDI) and Faurecia, one of the world’s leading automotive technology companies, announced a partnership to enhance the digital user experience in vehicles. JDI and Faurecia will cooperate on the development and integration of large displays into automotive interiors. The two companies will leverage their know-how and expertise so that the functionalities and design of large displays will be a key element of cockpit attractiveness. “From the perspective of a display manufacturer we are looking at a very interesting and technology-driven future of the complete automotive market,” said Oliver Burscher, managing director of JDI Europe GmbH. “Therefore the trend towards autonomous driving, and smart surfaces with a new way of living, requires a complete re-thinking of the possibilities and needs of all passengers in the vehicle. Our JDI team, together with the Faurecia technology experts, has investigated and developed a completely awesome and first-in-class display, which will fit to every kind of new well-being scenarios the passengers will live, feel, see and enjoy in the future vehicles.” “Connected vehicles, autonomous driving, ride sharing and electrification are set to radically change the driving experience and as consequence vehicle interiors,” added David Weill, VP marketing and business development at Faurecia Interiors. “Versatility and personalization of displays will be key for facilitating different onboard activities.” During CES 2019, Faurecia and JDI revealed a first illustration of their capabilities by showcasing a world premiere 32.1inches 6K display integrated into an instrument panel. The instrument panel surface smoothly adapts its shape and the display moves according to the driving or autonomous mode. During driving mode, the display can be used as a driving cluster giving information and safety signals as well as offer a central screen for navigation and media. In autonomous mode, the display transforms into a large format entertainment screen. This combined with front seats that can swivel inwards, creates a new shared “onboard cinema” experience to share with all the family.
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