Iowa’s Woolverton Printing Upgrades to RYOBI MHI 925P LED-UV 8-Up Perfecting Press

Woolverton, founded in 1900, has recently taken delivery of a RYOBI MHI 925P LED-UV printer. According to CEO John Lynch, the decision to go with RYOBI MHI was rooted in the company’s desire to provide “higher print quality, faster turnaround time and new and innovative print applications.” From its headquarters in Cedar Falls, IA, Woolverton has earned a national reputation in market segments as diverse as church bulletins, high quality product catalogs and more than 1 million direct mail campaigns. Double-digit growth in 2014 is a positive indicator for continued success in 2015.

Woolverton offers both offset and digital printing and continually seeks out new and emerging technology to expand its portfolio of capabilities and meet its customers’ needs. This search led the Woolverton management team to GRAPH EXPO 14 where they were introduced to the RYOBI MHI 925P LED-UV press at the GSNA Commit To Print booth. They were immediately impressed by the automation and speed of the 925P LED-UV, along with the wide variety of substrates that LED-UV curing handles. Improving Woolverton’s speed-to-market capability pointed to the 16-page workflow that the 925P LED-UV offers. In addition, the ultra low power usage of LED-UV and the ability to cure even the most difficult substrates without dry back fits with Woolverton’s eco-sensitive operations.

“Our success over the last 115 years comes from anticipating our customers’ needs and helping them grow their brands through print of all kinds,” Lynch said. “This RYOBI MHI press will allow us to outclass our competition in color consistency and image quality, while delivering printed product in a much shorter timeframe. It will work well into our mix and we’ll continue to provide the same level of service we are known for. Building brands these days is a factor of both print quality and speed-to-market so our investment in the 925P LED-UV positions us to grow with our existing customers and bring in new clients as well.”

Woolverton is anxious to share the LED-UV story with existing print buyer customers in various manufacturing segments, ad agencies, financial institutions and colleges, as well as new prospects. One of its largest valued customers, a high-volume direct fulfillment company, will experience immediate benefits with demands for tight turn around times and stringent deadlines.

“John’s decision to add the RYOBI MHI 925P with LED-UV to his pressroom gives Woolverton a great opportunity to be the first printer in the area to offer this unique technology to their customers,” remarked Derek Gordon, Midwest regional manager for Graphco. “It’s not often a printer can be first to market by installing technology that is very well evolved. Since RYOBI MHI first developed LED-UV curing in 2008, we have placed over 165 units worldwide and Woolverton will benefit from all those years of experience.”