Flexible Electronics News

Impinj xArray RFID Monitoring Solution Featured in Intel Booth at NRF 2014

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

Impinj, Inc. showcased its xArray RFID wide-area monitoring solution in the Intel booth during the National Retail Federation (NRF) show in New York City on Jan. 13-14, 2014.

As part of a large, interactive display that highlights real-time inventory management, customer engagement and personalized marketing, the demonstration employs Impinj xArray and Monza RFID tags to capture real-time heat maps, tracking the movement of people and items within the booth.

Building on the global adoption of item-level RFID, Impinj’s xArray self-contained RFID reader system delivers full-time, wide-area visibility, allowing retailers to ensure their staff and products are in the right place at the right time, while providing data for continuous improvement and enhanced shopping experiences. Easily mounted overhead in most ceiling designs, xArray blends into any décor and can illuminate up to 1,500 square feet of floor space, ensuring complete coverage in most retail environments.

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