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New retail solutions deliver item-level visibility, inventory intelligence and interactive shopping experiences.
November 23, 2015
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Impinj, Inc. announced the first solutions in its retail portfolio, built in collaboration with partners Detego, Nedap and Inmotion. Based on the Impinj platform, these end-to-end solutions answer the needs of retailers looking to improve store operations, deliver exceptional customer experience and improve sales. The solutions deliver item-level visibility and in-store analytics with Detego, inventory intelligence with Nedap and interactive visual displays with Inmotion. The solutions are built on the Impinj platform, which comprises endpoints (tag chips that uniquely identify items), connectivity (readers and gateways that wirelessly identify the items) and software. “We fundamentally believe that working with partners to deliver solutions makes purchasing and deploying RAIN RFID easier for businesses,” said Eric Brodersen, Impinj president and COO. The Impinj and Detego solution delivers intelligent item-level article management and in-store analytics through complete, real-time supply-chain visibility. The solution delivers insights to store managers about merchandise flow and product availability, allowing them to minimize markdowns. The solution helps apparel companies receive accurate inventory information and track goods from point-of-manufacturing to point-of-sale. “Fashion retailers need to know in real time what is going on in their supply chain and in the stores. This is the only way to keep margins high and beat the competition,” said Uwe Hennig, Detego CEO. Impinj and Nedap developed an affordable, always-on inventory intelligence solution that continuously counts and reconciles store inventory. To meet expectations, retailers need near real-time visibility into their available inventory. The Impinj platform and Nedap !D Cloud application work together to provide retailers with 24/7 inventory updates that can be reconciled with existing ERP systems. The solution is simple to use, leveraging cloud-based software. “Partnering with Impinj to extend our !D Cloud software platform was the next logical step for Nedap,” stated Rob Schuurman, managing director at Nedap Retail. “The joint inventory intelligence solution perfectly fits our vision of making it simple for retailers to deploy RAIN RFID solutions by offering affordable plug-and-play solutions that give retailers the much needed insight into actual inventory levels in their stores.” Impinj and Inmotion joined forces to deliver interactive visual displays that engage customers, help convert product sales and give visibility into shopper behavior. Consumer brands and stores need to capture the attention of busy shoppers and build a consumer and brand relationship with new experiences. With a customizable brand experience, the solution provides a meaningful connection to the brand with targeted and engaging content in the store. “We learned early that there are three core components to a successful experience in retail; solid technology, creative implementation and immersing the solution with the brand,” said Frederick Bleckmann, creative technologist at Inmotion.
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