Identive Group to Supply More Than One Million NFC Tags for Global Smartphone Campaign

Identive Group, Inc. announced its selection by a leading mobile handset manufacturer to design and supply more than one million near field communication (NFC) tags over the next six months. The tags will be included in-box with each purchase of an NFC-enabled smart phone to enhance consumers’ day-to-day mobile experience with a variety of NFC applications.

“Using the NFC tags is easy,” explained Scott Austin, international sales vice president for Identive’s Transponder Division. “Touching the phone to an NFC tag automatically triggers on-phone NFC applications, such as linking to a web address or URL, dialing a specific phone number, or having a map pop up to show nearby points of interest. Including the tags in-box is a great way to introduce NFC applications to consumers. We are excited to help pioneer innovative consumer programs that promote the use of NFC for mobile applications.”

The industry standard NFC tags incorporate Identive’s proprietary antenna design and RFID inlay manufacturing technology and can be read with any standard NFC phone. The tags will be delivered through Identive’s Smartag subsidiary.

“The promise of NFC is that it will both simplify and enrich our daily activities, and Identive is helping to deliver on this promise by providing the technology components to build an NFC user infrastructure for the millions of NFC-enabled devices that will become available over the next few years,” said David Holmes, Identive’s vice president of Mobility & NFC Solutions. “Identive’s NFC smart tags and labels are highly differentiated in consumer tangible features such as read range and durability. Our ability to offer high speed printing on sensitive electronic components, a large range of antenna designs and a wide variety of tags including the four standard industry types makes us a logical choice for both global and region-specific NFC programs.”