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Offers fully programmable NFC social media tags that let visitors check in, like, follow and share with the tap of their phones
November 8, 2012
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Identive Group, Inc. announced the addition of new tags to its near field communication (NFC) online marketplace, www.IdentiveNFC.com. The tags were on display in Identive’s booth during the 2012 CARTES Exhibition & Conference, which took place Nov. 6-8 at the Paris-Nord Villepinte exhibition centre. • NFC Social Media and Other Logo Tags – For businesses, organizations and individuals, Identive now offers fully programmable NFC social media tags that let visitors check in, like, follow and share with the tap of their phones. Popular tag designs include: Facebook Check-in, Facebook Like, Tweet Status, Twitter Follow, Foursquare Check-In, Pinterest and many more. Identive also offers WiFi, Bluetooth and other logo tags that can be programmed to assign configuration options or actions such as connecting to a wireless network, automatic application startup, sending a text message or making a phone call. With NFC technology, there is no need to download software or open an app; just touch any NFC-enabled phone or tablet to a tag and the desired action is immediately initiated. Identive’s self-adhesive NFC tags can be placed at entry doors, on counters or anywhere else to help businesses engage with customers and gain visibility and loyalty via social media. The tags work with any NFC-enabled mobile device and any dedicated NFC application. Identive’s social media and other logo tags come in both square and round versions, are based on NFC Forum-compliant tag types and are compatible with NFC applications such as Samsung TecTiles and others. • Complete Range of NFC Products – Identive’s social media logo tags are the latest addition to the company’s line-up of NFC products for consumers, businesses and developers. An extensive range of logoed and customizable NFC tags provide a fun and novel way to promote a business or service. High performance, easy to integrate NFC readers and NFC modules make it easy to offer NFC applications for business, vending, gaming and other areas with confidence. Identive’s professional NFC software development kits (SDKs) provide all of the tools necessary for both experienced and novice developers to create and test NFC-based applications and bring them to market quickly.
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