Identiv, Novanta Announce Strategic Partnership for Adoption of RFID

Identiv, Inc. announced a strategic business development and marketing partnership with Novanta Inc., a technology provider in the medical device and life sciences markets.

The partnership aims to streamline the adoption of intelligent, RFID-enabled solutions for medical device OEMs by combining Identiv’s advanced RFID inlays, tags, and labels with Novanta’s industry-leading ThingMagic reader modules and APIs, filling a key market gap by providing end-to-end vertical solutions for access, identification and traceability with better price and performance.

The initial focus of this collaboration will be to market RFID solutions for medical device and life science OEMs that can be incorporated into smart medical devices, advanced diagnostics, and wearable devices to improve product performance, ensure proper assembly and improve patient safety.

By combining Identiv’s expertise in RFID inlays with Novanta’s advanced reader technology and APIs, the two companies plan to deliver a comprehensive suite of RFID-enabled solutions tailored to streamline and simplify the development process and product integration for medical device manufacturers.

“This collaboration with Novanta will facilitate the adoption of RFID technology in critical medical device applications,” said Kirsten Newquist, CEO at Identiv. “By collaborating with Novanta to integrate our leading-edge RFID devices with their trusted reader technology, we are enabling innovative manufacturers to incorporate intelligence and performance, ensuring patient safety.”

“Partnering with Identiv furthers our mission to offer innovative application specific solutions to our customers,” said Lina Li, president of precision medicine at Novanta. “The Identiv relationship will support our connected care and medication management customers with real-time monitoring of key patient vitals like temperature, wetness, and patient motion as well as medication compliance and patient linen tracking. This is a game changer for patient safety and hospital compliance.”