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New production footprint in Europe expands Identiv’s global reach across continents with a competitively priced specialty UHF RFID product portfolio.
February 15, 2023
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Identiv, Inc. has signed an exclusive strategic agreement with Trace-ID, a Spain-based leading provider of UHF RFID technology and solutions, to become the exclusive provider for Trace-ID’s complete line of specialty and industrial UHF RFID across North America. This partnership delivers specialty and industrial UHF RFID at the most competitive price points and provides Identiv with access to a European manufacturing facility that has line-of-sight to 1 billion units of specialty UHF capacity. “Identiv continues to gain global demand for higher-value designs of UHF solutions for specific applications, including industrial and specialty applications,” said Amir Khoshniyati, VP and GM Transponders at Identiv. “This exclusive manufacturing and partnership agreement allows us to expand our growing product portfolio even further, reaching new markets at a very competitive price point.” The partnership with Trace-ID expands Identiv’s manufacturing footprint, enabling the company to add to its extensive product portfolio, further strengthening its position as a global leader in specialty RFID technology. This partnership will enable Identiv to provide industrial UHF RFID solutions for hundreds of use cases across a variety of industry sectors. “This is an important partnership for both of our companies,” added Joan Miró, CEO of Trace-ID. “The agreement delivers one-stop manufacturing and distribution for all our products globally. Identiv has the commercial expertise to channel specialty UHF products much further into higher-value applications.” Identiv’s connected ecosystems put the IoT in motion, creating digital identities for every physical object. The RFID team handles research, design, development, software, and manufacturing. The company embed tags, inlays, and labels in billions of everyday objects, including medical devices, pharmaceuticals, luxury brands, specialty retail, athletic apparel, industrial applications, smart packaging, library media, toys, wine and spirits, mobile devices, cold chain items and perishables.
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