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HP Shows Innovation Across Latex Portfolio at ISA Sign Expo 2025

The new HP Latex 730 and 830 Series deliver consistent quality, enhanced production, and sustainability for small and medium-sized print service providers.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

At ISA Sign Expo 2025, HP will announce the HP Latex 730 and HP Latex 830 Printer Series, its latest generation of water-based HP Latex large-format printing solutions.

Following last month’s innovations announced at HP Amplify
— including the all-in-one HP Latex R530 and HP PrintOS Production Hub — the unveiling of the new series reinforces HP’s ongoing commitment to innovation in large format printing.

The HP Latex 730 and HP Latex 830 are designed to deliver high-impact print quality, enhance productivity and costs for small and medium-sized Print Shops (PSPs) while continuing to differentiate with a sustainability edge.  

High-Value Output with Consistent Quality 

With the new color pipeline, HP Pixel Control, the latest generation of inks and printhead architecture, these advanced printers deliver elevated print quality with maximum consistency. 

HP Pixel Control is the digital color pipeline that enables PSPs to deliver a more robust and consistent image quality at a lower number of passes, allowing customers to print uniform solid colors and greater detail.

Additionally, enhanced color consistency and the ability to create color profiles with the HP Embedded Spectrophotometer allows PSPs to confidently repeat print jobs across various media types without compromising quality.  

These printers are a powerful tool for diverse printing needs. Equipped with HP Latex Ink to deliver vivid colors and universal user-replaceable HP Latex Printheads to deliver sharp 4-point text, PSPs can print a wide range of applications – including branded campaigns, décor, and titled graphics – benefiting now from automated double-sided printingi.

“One of the top highlights I’m seeing with this printer is that I’m getting finer details, banding reduction and text sharpness at lower pass modes”, said Andreas Griess, owner and managing director of DCO Digitaldruck Centrum Oldenburg GmbH.

Optimized Productivity and Reduced Waste 

The new HP Latex Series is engineered to simplify production and optimize printing processes. Rapid production speeds significantly reduce printing time, while instant drying prints eliminate waiting times so more jobs can be done in less time. 

The HP Latex 830 is enhanced to further reduce running costs, featuring 3-liter HP ink cartridges that can be replaced without halting operations.

“With the new HP Latex 730 and HP Latex 830 series, the beauty is on the inside. It’s the key things that really make a difference, from our new color pipeline HP Pixel Control to the new output platen that enables PSPs to print from the leading edge, we’re bringing innovation in this new series to deliver unrivaled quality, enhanced production and sustainability” said Daniel Martinez, global head and GM of HP Large Format Business. 

Leading the Way with Sustainable Solutions 

Furthering HP’s commitment to operational efficiency and sustainability, the HP Latex 730 and 830 join the HP Latex 630 as EPEAT Climate+ registered printers. The HP Latex Series uses water-based, odorless, and UL ECOLOGO-certifiedv HP Latex inks. 
  

Global Availability 

The HP Latex 730 and 830 Printer Series will be available worldwide starting May 5, 2025. 

HP is also announcing global availability of the breakthrough innovations announced at HP Amplify. The all-in-one compact HP Latex R530 Printer—capable of handling both rigid and flexible media— is generally available starting today, and the HP PrintOS Production Hub will be globally available starting May 20.

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