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HP large-format digital printing solutions open new applications, markets and revenue streams
May 23, 2014
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
HP showcased the newly launched HP Latex 300 Printer Series and HP Designjet Z6800 Photo Production Printer at FESPA Digital 2014 in Munich. The new printers were alongside a wide range of HP large-format solutions for sign and display print service providers (PSPs) and corrugated packaging converters. The HP stand featured examples of flexible and rigid applications including signage, banners, photo production, retail graphics, wall décor and corrugated displays. The new HP Latex 300 Printer series – HP Latex 360, HP Latex 330 and HP Latex 310 – helps sign shops, quick printers and small to medium PSPs easily expand large-format printing capabilities, offer new application areas and build a healthier production environment. Designed for easy operation in small spaces, the entry-level, 54-in HP Latex 310 Printer offers the benefits of HP Latex in a compact model with front-media loading to maximize the production area. The 64-in HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 50 m2/hr (538 ft2/hr). The higher-volume, 64-in HP Latex 360 Printer prints up to 91 m2/hr (978 ft2/hr) and increases application versatility with an ink collector for porous textiles. The HP stand featured the six-color, 3.2m HP Latex 3000 Printer. An industrial printer built for 24/7 operation, the system can run at speeds up to 120m2/hr (1290ft2/hr) when printing at outdoor quality. Water-based HP Latex 881 Inks, developed for the printer, offer scratch resistance comparable to hard-solvent inks when printed on self-adhesive and PVC banner substrates. In an area dedicated to wall coverings and wall décor, HP demonstrated how HP WallArt using HP Latex Technologies, enables PSPs to enter new growth markets. Other applications including canvases for photography and artwork, textile printing for fabrics and soft signage and temporary textile will also be featured, offering new revenue streams for PSPs. The new HP Designjet Z6800 Printer increases productivity with print speeds up to 50% faster than previous HP devices. Additionally, this printer is uniquely designed to deliver high-value indoor applications and gallery-quality prints, with durable output that last up to 200 years. The HP Designjet Z6800 Printer produces top-quality prints with advanced colour management features, including an embedded spectrophotometer, as well as HP Chromatic Red Ink for a wider color gamut and uniform gloss.(6) Also shown on the stand, the HP Scitex FB10000 Industrial Press delivers unmatched media versatility, including acrylics, folding carton, corrugated, wood and polypropylene as well as flexible and rigid media. The press has a print capacity up to 600m2/hour and direct-to-board printing. The HP Scitex 15000 Corrugated Press, announced earlier in May 2014, simplifies and streamlines corrugated printing on an industrial scale. With the new large-format digital press – expected to be available Nov. 1 – converters and display makers can print direct to corrugated media as well as add short-run and versioning capabilities to their existing flexographic or lithographic-lamination operations. The press features HP HDR240 Scitex Inks, which are Greenguard Gold Certified and meet AgBB criteria. Samples showing what can be achieved with the HP FB225 Scitex Varnish Ink, as well as the Light Black, Orange and White inks, were displayed at the show. The HP FB225 varnish ink allows HP Scitex FB7500/FB7600 Industrial Press owners to add spot or full varnish, create embossed text and images as well as expand the color gamut.
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