Hersheypark Implements Precision Dynamics Smart Band RFID Wristbands for Cashless Point-of-Sale

Precision Dynamics Corporation (PDC) announces the implementation of its Smart Band RFID Wristband System for cashless point-of-sale (POS) at Hersheypark amusement park in Hershey, PA to improve customer convenience and satisfaction, while boosting profits at the park.

Following a successful trial last season, Hersheypark deployed a fully integrated cashless point-of-sale (POS) system using PDC Smart Band RFID wristbands on opening day, May 4, 2012. The new RFID cashless POS system is safe, convenient and user-friendly. Guests use their Smart Band RFID wristband to make in-park purchases, check balances and load additional funds onto their wristband at any of the park’s 200 RFID-enabled POS stations. Since Smart Band RFID wristbands are waterproof, guests can use them in both dry park and water park areas.

Greg Cetera, RFID manager for Precision Dynamics Corporation, points out that “RFID capabilities are already built into most POS software systems, so the conversion is seamless and cost-effective. The convenience factor for guests is a huge bonus since they no longer have to carry cash or access their locker for money to make purchases. Faster transactions and shorter lines equate to increased efficiency and time savings for guests, and greater ROI for the park.”

The cashless POS system is an expansion to Hershey’s embracement of RFID technology. Four years ago, Hersheypark implemented RFID enabled lockers which guests access using PDC Smart Band RFID wristbands. Based on the success of the current RFID installations, additional applications are being reviewed for use in the future.

Since the first SmartBand RFID wristband installation over a decade ago, PDC’s RFID technology has helped many theme parks across the nation deliver a better guest experience while reaping significant bottom line benefits. Proven RFID wristband applications include social media integration, cashless payments, keyless lockers, electronic access control, photo management systems and customer loyalty programs.