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Sustainable Dragon Plant comes in response to the rising demand for industrial adhesive technologies in Asia.
September 20, 2013
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Henkel has inaugurated the world’s largest adhesives factory in Shanghai, China. With this new production facility, the company is expanding its production capacity in a major emerging market and will deliver its adhesive technologies more quickly to the growing number of customers based in China and the Asian region. The new factory, which is also known as the Dragon Plant at Henkel, comprises 150,000 square meters of space and is now the central production site for industrial adhesives in China and the Asia-Pacific region. Customers being served by the new adhesives plant include enterprises in the automotive industry and various consumer goods sectors. Annual output is forecast to reach up to 428,000 metric tons of adhesives. “This new adhesives factory will contribute significantly to the achievement of our strategy 2016: It will enable our adhesives business to expand and leverage its global reach, and win market share in emerging markets,” said Kasper Rorsted, chairman of the Management Board of the Henkel Group. Henkel is already generating 45% of its total sales in emerging markets, and 55% of its employees are based in these countries. One of Henkel’s financial targets for the year 2016 is to increase the sales generated in emerging markets to €10 billion while aiming for total sales of €20 billion. “The inauguration of the Dragon Plant is an important milestone for us and our customers,” said Jan-Dirk Auris, executive vice president, Adhesive Technologies, at Henkel. “Having this larger production facility brings us closer to our customers in the region, not just geographically but also by reinforcing our commitment to partnering for innovation and mutual success.” Henkel will be concentrating its existing adhesives production operations in the greater Shanghai region at the new site in the Shanghai Chemical Industry Park and thus significantly expanding its capacities for current and future technologies. This move is part of the company’s ongoing program to consolidate and optimize its global production network. Henkel has invested more than €50 million in the plant and will employ about 600 people there. With this factory, Henkel – the world’s largest adhesives manufacturer – is responding to the rising demand for industrial adhesive technologies in China and the entire Asia-Pacific region. China has already advanced to become the largest car market in the world, with a rapidly expanding domestic production base. The country is also one of the major producers of sports equipment and electronic products. In these and many other industries, adhesives are being used more and more as they make the products lighter and enhance their performance while helping to make production processes more sustainable. The Dragon Plant is a model for sustainability and efficiency. Compared to a traditional production plant, it uses only half the amount of water thanks to condensed water recovery systems, while recycling has reduced the volume of packaging materials by 60%, and electricity usage for factory lighting has been cut by 90% due to special translucent roofs which let the daylight in. There is also a system for recovering waste heat, and the factory includes innovative filling equipment designed to prevent leaks and spills of adhesives.
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