HEI Flexibility Days – New Digital Printing Applications Offer Added Value

Demand for creative applications, flexible print production and cost-effective short-run production is continuing to grow. At the same time, print shops are looking for solutions to expand their existing business models with the help of the internet and unlock additional potential.
 
These key issues served as the backdrop for the comprehensive digital printing and workflow portfolio showcased at the HEI Flexibility Days run by Heidelberger Druckmaschinen AG. The major focus was on the great diversity of digital printing options. More than 250 visitors attended the event over the two days it was held.
 
Using a dedicated application center and live demonstrations, Heidelberg presented new and creative digital printing applications that enable print shops to offer added value to their customers. In addition to personalized print applications, the range presented extended from conventional commercial jobs with coatings to white-printed labels and double-sided, coated banners of up to 700 millimeters.
 
This gave visitors the chance to experience the excellent performance and flexibility of the new Linoprint CV and Linoprint CP digital printing systems at first hand. With a print speed of 90 pages per minute, the Linoprint CV now supports white and coating functions and an increased range of materials. The new Linoprint CP has a print speed of 130 pages per minute and offers several inline finishing solutions, thereby making it ideal for users who require high productivity when printing high-quality advertising and presentation material, personalized print products, and professionally bound books and brochures.
 
“Most print shops these days already have a digital print solution in place for standardized short-run printing. But now the focus is increasingly on maximizing the potential of the technology and using even higher-quality print applications to really impress end customers. At the HEI Flexibility Days, we presented a comprehensive range of options that address these requirements,” says Jason Oliver, head of Digital Printing at Heidelberg.
 
Something that was particularly popular with visitors during the Linoprint C model demonstrations was the new Prinect digital front end, which has set new standards in digital print quality thanks to the use of Heidelberg color management and Heidelberg Renderer (RIP) technology that has been tried and tested in offset printing. At the same time, it enables seamless integration of the two new digital printing systems into the overall workflow of a print shop.
 
“It is increasingly clear that most print shops want to combine offset and digital printing to ensure profitability across the full spectrum of jobs. The new Heidelberg Linoprint C models combined with the Prinect digital front end developed specifically for them provide the ideal solution,” said Oliver.